About LOKY®

Our founders’ story

LOKY® Bathware: The Problem Wasn’t a Shortage of Products. It Was a Shortage of Trust.

How Aakash Ak Chopra and Anand Jain turned their firsthand experience of India’s fragmented bathware market into a mission to make bathroom fittings more standardised, dependable and accessible.

A Simple Purchase. An Unnecessarily Complicated Problem.

Imagine buying a bathroom fitting that looks perfect, only to discover that its measurements don’t match your existing installation. Or purchasing a shiny stainless steel floor drain without knowing whether the material beneath the polish will withstand years of exposure to water. And when something needs replacing, what should be a simple purchase becomes a frustrating search across multiple shops. For Aakash Ak Chopra and Anand Jain, these challenges were more than occasional customer complaints.

They were problems the entrepreneurs had witnessed repeatedly while serving customers across the retail, semi-wholesale and wholesale segments of the building materials and bathware industry. More importantly, they had experienced the frustration themselves. Over the years, the founders noticed a recurring pattern. The market offered an overwhelming variety of bathroom fittings and accessories, yet customers frequently struggled with inconsistent product dimensions, unclear material specifications, unpredictable pricing and limited standardisation across designs and finishes. What appeared to be a simple buying decision often involved unnecessary uncertainty.

For homeowners, it meant repeated visits and inconvenient repairs. For contractors, it meant additional time spent searching for compatible products. For retailers, it meant navigating an assortment of products that were not always easy to compare or explain. The more Aakash and Anand observed these challenges, the more they began questioning an assumption. What if the bathware industry didn’t need more products? What if it needed greater consistency in the products already available?

The Realisation That Sparked LOKY

For the two entrepreneurs, the opportunity was not simply to launch another bathroom fittings brand. It was to address a problem they understood from both sides of the counter. What if customers could purchase bathroom products with clearly defined materials, reliable specifications and consistent measurements? What if retailers could confidently recommend products without navigating unnecessary ambiguity? What if contractors and homeowners could identify suitable fittings more easily, both during installation and when replacements became necessary? These questions helped shape their entrepreneurial vision.

In 2019, Aakash Ak Chopra and Anand Jain founded LOKY® Bathware in Chennai with an ambition to bring greater standardisation, transparency and trust to everyday bathroom products. Rather than pursuing product variety for its own sake, the founders began building a brand around thoughtful design, material integrity, clearly defined specifications and accessible pricing. Their objective was straightforward: make buying, installing and maintaining bathroom fittings a more confident experience.

Making Material Integrity a Non-Negotiable

One of the clearest expressions of LOKY’s philosophy can be found in its stainless steel floor drains and linear shower channels. In a market where different grades of stainless steel can appear remarkably similar, the founders believe customers deserve to know precisely what goes into the products they purchase. LOKY’s published product specifications identify Jindal SS304 stainless steel in its CORES and CIAZ floor drains and Sense linear shower channels.

For example, its CORES and CIAZ models specify SS304 stainless steel for the grating and bowl, while the Sense range specifies Jindal SS304 for the shower channel and its matching bowl. The founders maintain a strict commitment to material integrity, insisting that components specified as SS304 must not be adulterated or substituted with lower-grade materials. This commitment reflects the company’s larger philosophy. A customer should know what they are paying for, rather than discover the difference after installation.

For LOKY, material transparency is not merely a technical specification. It is an essential part of building customer confidence.

Bringing Order to the Details That Matter

LOKY’s approach to standardisation extends beyond material selection. The company has focused on developing clearly defined product dimensions, coordinated finishes, identifiable variations and transparent pricing across its product ranges. Its floor drains include standardised size options, while its Sense linear shower channels are offered in 12-inch, 18-inch and 24-inch lengths, with contemporary PVD finishes including Gold, Rose Gold and Black. Practical design elements, including removable hair strainers and anti-cockroach mechanisms in selected products, demonstrate the company’s emphasis on everyday functionality.

The result is a product-development approach that considers not only how a bathroom fitting looks but also how it is selected, installed, maintained and experienced. For an architect, clarity in product specifications supports more confident design decisions. For a contractor, clearly communicated dimensions help simplify product selection and installation planning. For a retailer, an organised product range makes it easier to guide customers toward suitable solutions. And for homeowners, greater transparency means fewer uncertainties when making purchasing decisions.

Because true convenience isn’t simply finding a product. It is finding the right product with confidence.

Redefining What Premium Really Means

In the bathware industry, premium is often associated with polished finishes, distinctive designs and expensive branding. LOKY believes those qualities tell only part of the story. A genuinely premium product should combine aesthetics with dependable materials, practical functionality and lasting value. For the founders, the strength of a bathroom fitting lies as much in its unseen details as in its visible appearance. The material beneath the finish matters. The accuracy of its dimensions matters. The consistency of its specifications matters.

And the confidence it inspires throughout its useful life matters. This thinking shapes LOKY’s brand philosophy: Crafting Excellence. A promise that extends beyond beautiful products to the care, precision and integrity behind them.

Building Trust, One Product at a Time

Today, LOKY continues to expand its portfolio of bathroom fittings and accessories while strengthening its emphasis on material transparency, product standardisation and customer-focused design. Operating from Chennai, the brand serves homeowners, architects, interior designers, contractors, builders and retail partners. Through its official website, www.lokybathware.com, customers and trade professionals can explore its product collections, compare specifications, identify available sizes and finishes, and make more informed purchasing decisions.

For Aakash Ak Chopra and Anand Jain, however, the larger ambition remains rooted in the problem that inspired the brand. They envision an Indian bathware market where customers can make purchases with greater clarity, retailers can recommend products with confidence and contractors can work with more dependable specifications. The journey is about more than introducing new designs or expanding a product catalogue. It is about demonstrating how thoughtful standardisation, honest materials and consistent quality can improve everyday experiences.

Because when someone invests in building a home, the smallest details should not become their biggest frustrations. And when a bathroom fitting is chosen today, it should continue to inspire confidence tomorrow. What began as two entrepreneurs’ frustration with an inconsistent market has evolved into a commitment to making everyday bathroom experiences more dependable. That is the belief behind LOKY.

LOKY® BATHWARE
Crafting Excellence, one fitting at a time.